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Whirlpool

W

Interviewee

37 Designer

Team Advantages

Team Disadvantages

0, 1

Project Outcome

Control

Industry

Home electronics/cameras/TV/copiers

Location

Chicago

Team Risk Tolerance

Low

Team Dynamics

TeamDynamics_Turnaround

Company

Whirlpool


My current project is looking at the future of dish washing. Right now, we are in the midst of our concept generation. This project is going really, really well. This one where you were describing at the beginning where everything just comes together and syncs. This is totally that project. We had a really big team for the first part. It was five people and then one of them moved to Germany and one of them went on maternity leave, so then we were down to three, but then we just got an intern. [2813]
Yes, it is and we had like a synthesis meeting with our client last Friday, when [inaudible 00:16:02] was very successful. Now, I think it's a good basis for the following phases. I don't know if you're familiar with our process, but synthesis means that, it's the face of the process such that is preceding the creative ones, so after doing research and talking to people and collecting information, and moving, postings and pictures around, we're providing the client a framework that is going to be basically the backbone of the project. [1929]
We're going to say, "Okay, this is what we saw, we saw the insights. These are ... Sorry, these are the findings, these are the insights and these are some of the principles that we're going to use, to generate ideas and to which we will all be [inaudible 00:16:58] refer from now on to make sure that we stay true to the project and to stay true to what we learned." [1930]
13 people sitting around the table [1939]
That is the kid of project that I believe was a very interesting because, nowadays IDEO has the luxury of dealing with clients that not only have the possibility to give you a critical system check to do very interesting project, but we're talking with the people, with the VP's or the Senior VP's that make the decision, so they don't have to report to anybody else to say, go or not go. The project was really about making sure that at the end of this phase, last Friday we had like 13 people sitting around the table and look at the stuff that we saw and would agree with what are the possibilities for us to develop, renew opportunities for [inaudible 00:17:59]. [1931]
Everybody agreed, so from now on, everybody's is going to be repeating over and over and over the principles that we gave them. [1940],[1941]
Everybody agreed, so from now on, everybody's is going to be repeating over and over and over the principles that we gave them. That is awesome because this is a good way to have the client being an advocate inside of the company of things that [inaudible 00:18:19] developed together. That's this part of the ownership that we're talking about before, so very, very successful. We gave them like this little honey present, this like, this plate, a clean plate- [1932]
n terms of how to hit on the client's heart and make them to love you and be a little bit more empathic and make sure that they first come back and second, understand what are their dynamics to create incremental changes and the realities. [1942]
These are other, I think little interesting tricks that you'll learn over time, in terms of how to hit on the client's heart and make them to love you and be a little bit more empathic and make sure that they first come back and second, understand what are their dynamics to create incremental changes and the realities. [1933]
because team pretty senior, people with good experience, things went together [inaudible 00:19:28], without any pain. [1943]
to setup the stage for either the following phases or potentially even the following projects and it's something that starts from day one. [1944]
Budget has not been a constraint so far. [2807]
This has been really, really good because our key person, we've worked with her before and specifically Carly, who's the project manager of this one, has worked with her before when she worked at her previous company. They're friends and she knows what types of presentations she likes and what stuff she clings to so that's been really helpful. [2814],[2808]
We had some bumps along the first phase about everybody wanting to do everything. We had a little trouble splitting up and getting people comfortable letting go of certain parts. [2815]
Within our team? I'd say it's been really good. It's a much bigger project than ones I've worked on before in terms of number of team members and that's been kind of tricky. We had some bumps along the first phase about everybody wanting to do everything. We had a little trouble splitting up and getting people comfortable letting go of certain parts. Once we go that sorted out, it's been fine. I think everybody's really strong, so that helps. [2810],[2809]
A lot of the time it seems like it's a political use of us or they're trying to learn from us about our process. I would prefer if they stayed out of the way and let us do our thing, but I realize that it makes sense to have them involved. [2811]
but practice people...No, I think, based on my projects, I've heard a lot from other projects about practice people coming in and messing things up or being engaged at the wrong level, so part of my bias is based on that, but I haven't experienced it as much. [2812]
"Yeah, we're a risk taking company," and we actually chickened out that we didn't tell them, that they're not. [1945]
I don't know, because we had actually [inaudible 01:06:39] conversation in the last meeting, we had our main contact said, "Yeah, we're a risk taking company," and we actually chickened out that we didn't tell them, that they're not. [1935],[1936],[1934]
you keep looking inside a dishwasher but what you need to do is look what happens outside, you know, new life styles, new way of using it- [1946]
They're pretty good, they're a very good client, I mean because there's, again, because there's previous experiences and we know the client from the main contact from before, they trust us. [1938],[1937]
Reference Tags
[2813] Optimism,[1929] Great example - IDEO's Methods,[1930] Great example - IDEO's Methods,[1939] Collaborative-Creative Disposition,[1931] Great example - IDEO's Methods,[1940] Decisive leadership,[1941] Win-win conflict about relationships,[1932] Great example - IDEO's Methods,[1942] Empathetic disposition,[1933] Listening disposition,[1943] Organizing effectively,[1944] Believes one has a hopeful path,[2807] Appropriate resources,[2814] Communicating ideas across domains,[2808] Trust,[2815] Internal changes/challenges,[2810] Decisive leadership,[2809] Organizing effectively,[2811] Better Than Average,[2812] Status quo bias,[1945] Alignment,[1935] Avoiding conflict about ideas,[1936] Avoiding conflict about ideas,[1934] Insufficient Feedback,[1946] Creative Confidence,[1938] Great example - Individual & Team outcomes for future efforts,[1937] Trust

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