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Unilever

U

Interviewee

140 Generic Creative

Team Advantages

Team Disadvantages

0, 1

Project Outcome

Unsuccessful

Industry

Beauty

Location

Shanghai

Team Risk Tolerance

Low

Team Dynamics

TeamDynamics_Indecisive

Company

Unilever


Unclear brief. Too many people judge on the work and from different offices, different places all over the world. [6720],[6711],[6712],[6721]
And the brief is keep changing. [6722],[6713],[6723]
There's quite a few runs of the work, and the presentations, but no one actually buy for the idea. [6714]
Very low and conservative. [6724],[6715]
He means in China, the bigger clients has more conservative attitudes [inaudible 00:16:38]. [6716]
If the strategy and direction would be more clearer, that would be helpful, but just one slogan, and after their presentation, the presentation had been rejected. [6725],[6718],[6726],[6717]
They're not very inspired. [6727]
Total is fine with the clients in China, but as for the regional clients, really they need to pass to Japan, and for the Japanese clients to approve. They don't communicate much, so the less of communication makes some kind of mismatch. [6728],[6729],[6719],[6730]
Reference Tags
[6720] Anecdotal fallacy,[6711] Indecisive leadership,[6712] Insufficient Feedback,[6721] Vague goals,[6722] Indecisive leadership,[6713] Scope creep,[6723] Vague goals,[6714] Insufficient Feedback,[6724] Conservatism,[6715] Risk compensation,[6716] Risk compensation,[6725] Indecisive leadership,[6718] Insufficient Feedback,[6726] Vague goals,[6717] Vague goals,[6727] Reactance,[6728] Alignment,[6729] Communication issues,[6719] Communication issues,[6730] Cultural differences

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