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UNICEF

U

Interviewee

56 Generic Creative

Team Disadvantages

0, 2

Project Outcome

Control

Industry

Pro-bono/non-profit/government

Location

Buenos Aires

Team Risk Tolerance

High

Team Dynamics

TeamDynamics_FunandProductive

Company

UNICEF


there are some problems also because we also present a huge quantity of projects for the communication and there's a point where they feel overwhelmed by the quantity of things we are doing. So what we do is we narrowed it down when we felt that. 'Okay, let's take a TV concept, Radio, some specific incentives.' But it's very interesting. [4117]
Yes, and something very similar to what happens with Nike occurs. Over here it's a very small structure; it's not a big enterprise. They do a lot of things with a lot of effort. They don't have this huge-company organization. Everything is very tight but it's a project that ' there are some problems also because we also present a huge quantity of projects for the communication and there's a point where they feel overwhelmed by the quantity of things we are doing. So what we do is we narrowed it down when we felt that. 'Okay, let's take a TV concept, Radio, some specific incentives.' But it's very interesting. [4113]
It's an education campaign in 2008 for kids to stay in school because what is happening now is that kids between 13 and 16 years old are dropping out due to different reasons; there may be social reason, low income families have to choose between that kid going to school or going to work, begging for money. Another part is formed by kids who become frustrated; thy repeat a couple of grades and they rather work or do something else than to study. So what this campaign is trying to communicate is that it is good for you to go to school because you become more intelligent; socially, it gives you all these things. It gives you solidarity with your classmates. It fills you with values and it's not just going to learn that 2 plus 2 is four or to study geography or history. School has a lot of things you don't see but that are there. A certain respect to authority, to others, and so what we are trying to do with this campaign is to communicate this values and to say, 'Don't drop out of school because school is good for you.' [4109]
Very good. Yes, because in reality UNICEF has never made such a big spot as the one we'll be making in terms of production, length. There are a lot of values and it was something risky. In general, they also didn't do any communication outside traditional media [4115]
Yes, by being a foundation, UNICEF has a different work flow. We contact the providers. For example, for the TV spot we did three budgets. What happens is that we spoke to the three production companies we are interested in and they send the proposals in a close envelope to UNICEF. We say, in our opinion, which one is the best and UNICEF says so according to the budget and then they take the decision. But it's a different process from the usual one. [4108]
No, it was within a logical time frame. We are at the beginning of February and I think that we started working on this in December. [4106]
Oh, it's just the assigned budget, the budget you have. [4105]
They put the topic in people's mind but the solution is very complex, it does not just depend on communication. But beyond that, we have taken them several proposals and they have been very happy all along, and so have we. Sometimes it happens that you take proposals and the client, well they end up directing or requesting proposals that we don't like as much. Always the first proposals we show are the ones we like the most and we always try to maintain that until possible, we never take things that we don't like, we take the things that we like the most. [4143]
It's something great. We actually had a talk with kids who dropped out of college due to different reasons. They were from low income families and they had to drop out of school to go to work. Or maybe they had some friends who didn't like going to school and you are in a society that takes you there. It was very revitalizing to be with those kids, from a low income background and have them tell you why they left school and then how they came back to school. [4110]
This made the process a lot more pleasant and you feel more like working and, well in the end they approved a commercial that is going to be filmed tomorrow. I mean we are happy, we are going to film it. But we also made advertising for magazines and outdoors, radio and internet, media it is a very complete campaign. We are also happy for that. [4144]
There are things that you like more than others; in this case they were very receptive they were in a very good disposition. They were very happy all the time with the things we showed them and they showed it to us, so I don't know what will happen. This made the process a lot more pleasant and you feel more like working and, well in the end they approved a commercial that is going to be filmed tomorrow. I mean we are happy, we are going to film it. But we also made advertising for magazines and outdoors, radio and internet, media it is a very complete campaign. We are also happy for that. [4141]
This made the process a lot more pleasant and you feel more like working and, well in the end they approved a commercial that is going to be filmed tomorrow. I mean we are happy, we are going to film it. But we also made advertising for magazines and outdoors, radio and internet, media it is a very complete campaign. We are also happy for that. [4145]
The people at UNICEF proposed it to us; they had contact with this kids and then they came and a coordinator. We went to lunch and they told us. We obviously asked them our question. [4118]
It was incredibly. Just the experience of working for something, as you say, pro-bono and of this style. I imagine that working for Green Peace must also be very interesting. For us who are so absorbed in capitalism, cars and so on, doing something pro-bono is very rewarding. It's great. [4111]
So what we tried to do in the campaign is that what you learn today is useful today; it helps you interact better, defend yourself, stop others from stomping on you. So in general that main idea was the same thing but there were different concepts to communicate the same thing. PROJECT ID [4119]
They are very receptive with the ideas; they understand them. They understand what they are going to communicate and where it's being directed. Obviously, some things are closer to what they feel they want to say and other things ' when you go into Education, there is also the subject of the State, the Ministry of Education; they also had to go and present the project to the Ministry of Education of Argentina. They said, 'Okay, it's great. It's incredible that you can do that.' But there are a lot of things that you cannot say. They are very receptive; they were open ' with the pre-production of the spot ' luckily the _____ are very good. [4107],[4116],[4112]
They were very receptive and they made some contributions, they said yes to everything. The analysis of the creative content with them was always positive, they made positive contributions, they helped us understand the problem, it was a very good experience. [4146],[4149],[4150],[4147],[4142],[4148]
Yes, there have been some friction but nothing out of the ordinary. [4114]
They were good, they were good I mean different team members made contributions. [4139]
In the sense that they made contributions they were very committed to the project. [4140]
Reference Tags
[4117] Communication issues,[4113] Lack of resources,[4109] Identifiable victim effect,[4115] Trust,[4108] Great example - JWT Methods,[4106] Balanced workload pressure,[4105] Appropriate resources,[4143] Trust,[4110] Identifiable victim effect,[4144] Win-win conflict about relationships,[4141] Win-win conflict about ideas,[4145] Believes one has high agency,[4118] Empathetic disposition,[4111] Identifiable victim effect,[4119] Empathetic disposition,[4107] Communicating ideas across domains,[4116] Trust,[4112] Win-win conflict about ideas,[4146] Collaborative-Creative Disposition,[4149] Empathetic disposition,[4150] Listening disposition,[4147] Win-win conflict about ideas,[4142] Win-win conflict about ideas,[4148] Yielding conflict about ideas,[4114] Quick resolution of relationship conflict,[4139] Communicating ideas across domains,[4140] Communicating ideas across domains

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MADISON BARNETT
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