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Temaiken Zoo

T

Interviewee

58 Generic Creative

Team Disadvantages

0, 2

Project Outcome

Successful

Industry

Travel/tourism

Location

Buenos Aires

Team Risk Tolerance

High

Team Dynamics

TeamDynamics_FunandProductive

Company

Temaiken Zoo


Yes that went well, the process went well, we presented three different campaigns. That was the first work we did for that client and they were graphic campaigns, and they immediately approved one and they trusted how we were going to produce it. We produced it in a very particular way with some miniature modes were we made the animals and people who visited the park, it was like a cartoon they looked like toys. Which is a process that the clients have to trust because you can't visualize it until it is done. [4126]
But they trusted us and they models came out very well and the campaign was out on the streets, it was very talked about and it won several awards in the Creative Circle Festival which is the most important one in Argentina. It was a very good process; it was good from beginning to end. [4125],[4127]
The ones we dealt with were marketing or advertising managers, and the final word, even when we didn't have any contact with her, did come from the director of Temaiken, we did not have any contact with her. She was not in all of the process, they are the directors at the highest level, they are almost the owners of the company, they do see it in a more advanced process. [4121]
Video, yes, they had chosen the agency because they liked the creativity style of the agency, so then they trusted the ideas of the agency, they were very open to move on with this resolution, with creativity. [4131],[4128]
n the end there were some dialogues as if the animals could talk, because in children's imagination animals can think and talk, it was like a dialogue between the young kid, the little boy and the animal. I believe that they both said the same thing. [4132]
In the sense that they allowed the process to flow, I mean when a client has a very good relationship with the agency, they are open to recommendations and ideas from the agency and also open to trust what the agency is telling them is good for their brand. Also, let's say we are open to corrections of what they think is necessary. I mean they know the brand, but when the process is good, everything is constructive. And that was the case. [4120],[4134],[4129],[4133]
Oh inside our team? Yes, they were very good. Yes, that is very important that the relationships inside the team are also good. [4130]
Good. I mean they also supported the campaign we presented they also worked toward the same goal, they also had a good relationship, they played their part with the client. They made the client feel comfortable too. It was a good process in general. [4124],[4135]
Well, that we all agreed and we all worked together and it was very clear to us what we wanted and, yes we all worked together toward the same goal. It is a relationship that happens, if it is good, it is good for all of the projects. It is important for it to be good, I don't know if there is anything else you would like to know about how good it was. It is not that they all say, 'Okay it's fine' to this and that but that the discussions and the insight, I mean it makes the work grow, that is what a good relationship is. [4136],[4122],[4123],[4138],[4137]
So that also generates frictions within the team because the account person who is with the client all the time, wants to stop fighting so he comes and ask you for things and you're like, 'There's no way I am doing that.' It's hard because there are relations where the process gets very complicated. It was awful. [4093],[4094],[4096],[4088]
So you get an idea ' it was very successful, the people that went to the zoo to the execution and suddenly they changed the manager and the next campaign was a torture. [4095]
T-E-M-A-I-K-E-N. I believe that in one of the native dialects from the Indians in Argentina means Land of Life. It's a zoo. What happen is that they are all autochthonous animals and some in risk of extinction. We did a campaign that was very successful with that client. So you get an idea ' it was very successful, the people that went to the zoo to the execution and suddenly they changed the manager and the next campaign was a torture. The bounced back all the ideas. That campaign was with cartoons and the next one e wanted to make it with drawings, to have it illustrated and he said no, that he didn't like the one we had published. So when you have a new client and he tells you that everything you did isn't any good, it's hard to deal with. So that also generates frictions within the team because the account person who is with the client all the time, wants to stop fighting so he comes and ask you for things and you're like, 'There's no way I am doing that.' It's hard because there are relations where the process gets very complicated. It was awful. [4082],[4085],[4086],[4087]
The bounced back all the ideas. That campaign was with cartoons and the next one e wanted to make it with drawings, to have it illustrated and he said no, that he didn't like the one we had published. So when you have a new client and he tells you that everything you did isn't any good, it's hard to deal with. So that also generates frictions within the team because the account person who is with the client all the time, wants to stop fighting so he comes and ask you for things and you're like, 'There's no way I am doing that.' It's hard because there are relations where the process gets very complicated. It was awful. [4083],[4089]
Yes, because one person can complicate the entire job even internally because the mood ' imagine, you have presented many campaigns, you go and present again, and again, the third time they bounce it back you want to fight with the account person, with your team because you don't know what else to say. [4097],[4084],[4098],[4090],[4099]
Good in the beginning and then what I was telling you about started happening. Logically, fights start appearing when the process starts getting more complicated. You say, 'You are an idiot, you can't sell anything. I'll go.' [4091]
Logically, fights start appearing when the process starts getting more complicated. You say, 'You are an idiot, you can't sell anything. I'll go.' [4100],[4102],[4101]
The thing is that with we did have friction with the account people. Not at the beginning but when the problem starts growing and there is always someone to blame. 'It's you.' 'No, it's you.' Nothing that couldn't be resolved. [4103],[4104]
Yes, I was telling you about the account people. No, in general there is very rare to have ' it can be that someone woke up in a bad mood one day and ' it can happen to you, we all have bad days. You wake up against the world, you want to fight everyone and that happens; but in general everything flows within our team. The thing is that with we did have friction with the account people. Not at the beginning but when the problem starts growing and there is always someone to blame. 'It's you.' 'No, it's you.' Nothing that couldn't be resolved. [4092]
Reference Tags
[4126] Trust,[4125] Peak-end rule,[4127] Trust,[4121] Communication issues,[4131] Trust,[4128] Trust,[4132] Empathetic disposition,[4120] Communicating ideas across domains,[4134] Trust,[4129] Trust,[4133] Win-win conflict about relationships,[4130] Trust,[4124] Organizing effectively,[4135] Trust,[4136] Collaborative-Creative Disposition,[4122] Decisive leadership,[4123] Organizational encouragement,[4138] Trust,[4137] Win-win conflict about relationships,[4093] Alignment,[4094] Forceful conflict about ideas,[4096] Unresolved relationship conflict,[4088] Yielding conflict about ideas,[4095] Internal changes/challenges,[4082] Communication issues,[4085] Insufficient Feedback,[4086] Internal changes/challenges,[4087] Irreconcilable differences,[4083] Dismissive,[4089] Reactance,[4097] Alignment,[4084] Dismissive,[4098] Irreconcilable differences,[4090] Reactance,[4099] Unresolved relationship conflict,[4091] Unresolved relationship conflict,[4100] Forceful conflict about ideas,[4102] Forceful conflict about relationships,[4101] Irreconcilable differences,[4103] Alignment,[4104] Unresolved relationship conflict,[4092] Unresolved relationship conflict

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