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TCL

T

Interviewee

145 Researcher

Team Advantages

Team Disadvantages

5, 7+

Project Outcome

Unsuccessful

Industry

Home electronics/cameras/TV/copiers

Location

Shanghai

Team Risk Tolerance

Low

Team Dynamics

TeamDynamics_Indecisive

Company

TCL


That was Redux, the first TV that signed for them. I felt that that was like a typical thing what happens in the Shanghai office, with on the one hand having project managers sitting in Palo Alto, the team being here. It was the first project that was running out of the office as big as it was, and also with lots of time and research. And I think the other problem was that people were just thinking, "Of course we can do it." And nobody was thinking, "Yes, with a junior team you can do it in other locations where you have senior coaches that check in, see how it's going, and then give you feedback and have a project manager on board." [6913],[6893],[6914],[6894]
So, I think that was a big frustration for myself, finding myself like with a very junior team that I was leading here, having a project manager that was in a different location, and then having also, just being overwhelmed a lot by it. [6895]
And also since we don't really have human factor support here, it really feels, I'm the most- like with Joan out, on her rotation, we're really like the most senior HF people here and I mean, we're like high 2, whatever that means. [6896]
But we're not people who have seen 1,000 projects and actually look at them and say, "Hey guys you need to change A, B and C and then you're done" sort of thing. We look at it and we're like, Okay that's another three days work." Obviously we're in a very different level which is normal, because we're not in our forties or anything, in our late thirties, but it sounds like that was lacking. [6915],[6897]
And fortunately we had some more HF sketched into the project for the synthesis part and that was really helpful, because otherwise it would have been really painful. But with that project, was a lot about people's competencies, and how some people were like, "Yeah, we can pull it off." It was a lot about showing office pride, I found. [6898]
But with that project, was a lot about people's competencies, and how some people were like, "Yeah, we can pull it off." It was a lot about showing office pride, I found. [6917],[6916]
So there was many more layers put on top of that project than just designing a TV ad [inaudible 00:03:50]. At the same time, it was my first project that I did here in Shanghai after moving here. It just felt that- actually, that's not true. There was an HF rotator here, but she's never coached a project. You have to have coaching experience in order to know what is helpful to those guys that are stuck in a room and dream about that project. [6918],[6899],[6919]
So it really felt like not being supported, and at the same time it felt like expectations were high, it felt like various people breathing down our necks, coming back from an observation. "So what are the top insights?" And you're like, "Whoa, whoa, whoa, hang on, let me ..." [6921],[6900],[6920],[6922]
It takes time, and also [inaudible 00:04:41] wasn't quite like ... I think everybody had a hard time with that project, and there were so many expectations, fortunately it developed well, we have a strong relationship with TCL now, but it was hard in that way. [6901],[6902]
Five? The core team and then obviously it gets then handed over to different phases, and then people more or less. I think another issue was too many undefined roles. [6903],[6923]
But again, because the money here has more value, so people who were put on the team were put there to be coached, and that is always an issue. You can't have an aggressive schedule and then put people on that need coaching. You want people who can do the job [6904]
Oh, on the client's side, well, there's the top guy, but he's such a- I mean that's another thing. Chinese companies, the decision makers are not as obvious, so you could almost say there was a whole bunch of them. But like the top guy, I think he made most of the decisions for that one. [6905]
No, not that many. I was- but it just felt like, there was a project manager, and there were the three location, no, it was one of them- the other two people were running the location, BD, yeah, that was for example, a project where I didn't feel that I was involved in the decision making process. I was giving my point of view, but I didn't feel like the other project where I felt it was very successful. [6906],[6907],[6924]
Um, I think the budget was ... because, again, the project amount was just of so much more value here, so the budget was not that much for that kind of project, but because it just lasts longer, so, it felt like well budgeted. [6908]
I think time was, it was almost a bit too much time there, but not enough support. [6925],[6909]
I think my relationship was good because I speak Chinese, and I was able to sort of bond with them quite well. I felt that in general, this whole language thing is just such a divide, and people are dependent on the translator and Vivian. [6926]
I think my relationship was good because I speak Chinese, and I was able to sort of bond with them quite well. I felt that in general, this whole language thing is just such a divide, and people are dependent on the translator and Vivian. I mean obviously the relationship is there, otherwise we wouldn't have future work, but ... It didn't feel like, "Hey we're in the room together to create something new." It was more like, "Hey you, you're in our space now. Do something. Increase our sales, for example. Do something beautiful." And it maybe didn't feel like they wanted to be engaged. For example the kitchen project I was on, people were actually more open to a creative process, but with them, no. [6910]
It didn't feel like, "Hey we're in the room together to create something new." It was more like, "Hey you, you're in our space now. Do something. Increase our sales, for example. Do something beautiful." And it maybe didn't feel like they wanted to be engaged. For example the kitchen project I was on, people were actually more open to a creative process, but with them, no. [6927]
It was more about this project is a good chance to get to know what's going on in people's homes, so Christine and me were more like excited about, "Hey, we're learning so much about what people put in their living room versus their bedroom, and the bathroom, and whatsoever." So it was really more like a in-depth study of people's homes. But it didn't really feel like, like for me it wasn't inspirational. [6928],[6911]
But that's also maybe because, you know I grew up without TV, I never owned a TV. I have a TV in my apartment because my landlord doesn't want to move it out of my apartment, so, it was like a project where I was totally lacking a connection to it. [6912]
Reference Tags
[6913] Communication issues,[6893] Indecisive leadership,[6914] Inexperience,[6894] Inexperience,[6895] Inexperience,[6896] Lack of organizational encouragement,[6915] Inexperience,[6897] Inexperience,[6898] Overconfidence bias,[6917] Believes one has a hopeful path,[6916] Believes one has high agency,[6918] Inexperience,[6899] Inexperience,[6919] Lack of resources,[6921] Lack of organizational encouragement,[6900] Lack of organizational encouragement,[6920] Lack of resources,[6922] Lack of trust,[6901] Lack of organizational encouragement,[6902] Unbalanced workload pressure,[6903] Indecisive leadership,[6923] Vague roles,[6904] Inexperience,[6905] Vague roles,[6906] Indecisive leadership,[6907] Lack of organizational encouragement,[6924] Reactance,[6908] Appropriate resources,[6925] Lack of resources,[6909] Unbalanced workload pressure,[6926] Language barrier,[6910] Language barrier,[6927] Alignment,[6928] Empathetic disposition,[6911] Great example - Individual & Team outcomes for future efforts,[6912] Self-relevance effect

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MADISON BARNETT
I get my inspiration from the fictional world. I’m a social geek. Completely exploit 24/365 catalysts for change whereas high standards in action items. Conveniently whiteboard multifunctional benefits without enabled leadership.
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