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People Opposing Women Abuse (POWA)

P

Interviewee

160 Creative

Team Disadvantages

0, 1

Project Outcome

Control

Industry

Media/Entertainment

Location

Johannesburg

Team Risk Tolerance

High

Team Dynamics

TeamDynamics_FunandProductive

Company

People Opposing Women Abuse (POWA)


We've got a current project we're working on that we're quite excited about is there's a proactive job which we're doing for POWA, people opposing women and abuse which is a new media viral computer game, where you play similar to Mortal Combat or a Street Fighter and you use the lady, the computer uses the guy, and you're supposed to be able to kick and punch and block but you can't and you just get kind of beaten down. Which is very exciting, especially I don't know what it's like overseas but in South Africa, who the hell did you get to make a game for you and we did find a person and we did get it done and it was done for free and is really looking nice and we can't wait to enter it. It's just the best use of new media, this electronic stuff, that I've ever seen. It's interactive. Works very well. Over the moon about that. [7485],[7484]
No. POWA is not a client of anyone's. They don't really have a budget so what happens is people just approach them and say we want to do this idea for you guys. We brief them or at least we pitch to them and say, "This is the idea," and they say yeah I'll go for it and it's the last time we'll hear from them which is really nice. [7490]
Just Chris and I. Not even creative director, Dave, is working on it. Just Chris and I. [7496]
It was Ron McKinnon, our old creative, who phoned them up. I think it was just one lady who he kind of, like a brand director or manager, who could make that kind of decision just said yeah, go for it. One decision, one person. [7491]
No, it is high because they haven't got a budget and so they need to take chances and do anything that will help. This will be emailed around virally so it means it'll hit a different target market and for them that's quite exciting. [7497],[7486],[7493]
Then when I'm meeting the art director I pull Chris in. Then, eventually I showed it to Dave but the process had already been 90% done. Everyone who sees it is like, "Whoa, that's good." For me, that's helluva exciting because I get to make the decisions. It's having only three decision makers was nice. [7501],[7500]
We did research on the art direction and we researched all the computer games and stuff like that. What's nice about this one was that I came up with the idea and it was, for me, it was very exciting because I've only been in the game for four years but I was able to kind of run this thing through myself and brief animators and do everything myself. Then when I'm meeting the art director I pull Chris in. Then, eventually I showed it to Dave but the process had already been 90% done. Everyone who sees it is like, "Whoa, that's good." For me, that's helluva exciting because I get to make the decisions. It's having only three decision makers was nice. [7498],[7494]
No. My friend and I were playing games and he was a guy and I was a girl and it just, eventually it just came to me because it's quite a violent game and I was getting eaten up and I was like, "How can you hit a woman like that?" Hold on, okay, hold on, there's an idea, yeah, boom. The rest is history. [7502],[7503]
For free. This is free for a very good cause. They're Christian people and they wanted to make an impression on their boss and make a difference and help POWA, so it all worked out nicely. It's a win-win situation. [7487]
Nonexistent, it was one phone call. [7499]
Very, very good. Very good. Ideas are funny things. You can get really possessive over them but ideas don't really belong to anyone. So for the first six months, I was driving this thing and I asked Chris to get involved. [7504],[7505]
Very, very good. Very good. Ideas are funny things. You can get really possessive over them but ideas don't really belong to anyone. So for the first six months, I was driving this thing and I asked Chris to get involved. I kind of wanted to be creative director on this and give Chris art direction advice, but then I can't really because he's the art director and I've chosen to do it. That's been a little bit of a [inaudible 00:42:37] for me. I can't say to Chris, "No, I hate this." Who am I to say that, but at the same time I want this thing to be good. I do feel as if it's my idea, but it's really not. I mean, it'll never become a fight or something awkward. It'll never get between us, never ever. [7495],[7489],[7488],[7492]
Reference Tags
[7485] Identifiable victim effect,[7484] Ikea effect,[7490] Trust,[7496] Promote autonomy & sense of ownership,[7491] Decisive leadership,[7497] Balance of challenging work,[7486] Risk compensation,[7493] Win-win conflict about ideas,[7501] Believes one has high agency,[7500] Promote autonomy & sense of ownership,[7498] Balance of challenging work,[7494] Win-win conflict about ideas,[7502] Creative Confidence,[7503] Empathetic disposition,[7487] Identifiable victim effect,[7499] Communication issues,[7504] Collaborative-Creative Disposition,[7505] Trust,[7495] Forceful conflict about ideas,[7489] Myopic self-focus,[7488] Overconfidence bias,[7492] Quick resolution of relationship conflict

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