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Nike

N

Interviewee

140 Generic Creative

Team Disadvantages

0, 1

Project Outcome

Successful

Industry

Sport

Location

Shanghai

Team Risk Tolerance

High

Team Dynamics

TeamDynamics_FunandProductive

Company

Nike


He said Nike is already a very big brand up there, so it's not easy to work on it. The Run Free Campaign is through a new way to tell people running is not a very tedious repeated thing. It could make you find a new way to fill yourself with happy, with excitement. [6699]
He, himself likes the work very much, as well as the friends, the people around, and ... [Chinese 00:06:56]. [6693]
He really enjoy the working process to cooperate with the teams, and also it won a lot of awards, both local and overseas. [6700],[6694]
It took 10 months to work on this project, and to a lot of people's energy, and effort, and he's happy to cooperate with. [6701],[6695]
The shoe, they have a new [crosstalk 00:09:49] running shoe, and the shoe is named Run Free, so the work is just [crosstalk 00:09:55] very open direction. [6696]
The good thing is no restriction for generating ideas, so it's good. [6697]
The result is the brainstorming between [inaudible 00:10:51]. It's not one moment result, but the result after discussion, after brainstorming with team members. [6698]
Reference Tags
[6699] Creative Confidence,[6693] Collaborative-Creative Disposition,[6700] Collaborative-Creative Disposition,[6694] Ikea effect,[6701] Believes one has a hopeful path,[6695] Effort justification,[6696] Promote autonomy & sense of ownership,[6697] Promote autonomy & sense of ownership,[6698] Win-win conflict about ideas

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