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Nestlé

N

Interviewee

84 Creative Director (was an Art Director)

Team Disadvantages

0, 2

Project Outcome

Control

Industry

Confectionery/sweets/gum

Location

Santiago

Team Risk Tolerance

Medium

Team Dynamics

TeamDynamics_FunandProductive

Company

Nestlé


And it's entertaining to work for Sabori, after all the good experiences we've had, when they give us a Sabori project it always makes us smile. Unlike other brands were _____, or we feel sorry or angry. [4720],[4712]
Not a lot because ' why not a lot? Because they are currently thinking of coming up with new products. They had a new mega, a new ____, or something for the home, the cakes, the _____, ice cream boxes, and for the first time they will be making a promotion during this time. When we were coming from a different angle during the summer, we never again wanted to do a promotion, now we are doing a promotion now. So the client is a little scared, very worried. [4713]
So the client is a little scared, very worried. [4721]
It's just having a team on the street looking for someone who has bought the product, they will approach him, throw him a lifesaver and say, 'You won this.' That's solved. Once we solved that ' that was sort of the brief, so they told us, 'Okay, we have this promotion, so come up with the campaign. Are there going to be characters in this campaign? How will this be?' There we ' the brief was also the experience we got from Angel and Devil, in which they give us the responsibility of creating, of working ' there's a lot of trust. They don't limit us; they give us a lot more freedom. On one side that's very good but on the other it is also very complicated because at times we handle things we shouldn't. We lose time solving things that they should probably do and define. Well, that's how we came up with the lifeguard team, which has to do with the beach and with Sabori. They don't know it yet; we'll present it tomorrow. Maybe they will tell us they think it's horrible but ' [4714]
there's a lot of trust. They don't limit us; they give us a lot more freedom. [4723],[4722]
It's medium budget and we have time to do it because if it's going to be released towards the end of august we have ' [4716],[4715]
No, more than normal because since the client is taking a risk, he has the time to take risks. If he didn't have the time, he wouldn't be taking it. He would be playing it safe. [4717]
So there's not really a good relationship because in a way they blame us for their tardiness. It shouldn't be like that. I think they should work another way, not have the obligation to wait on us. T [4724]
Them too. We have had some complications this time. These presentations ' there are other media involved and the activation thing is the most important one, it has been complicated to get involved with _____. Working together has been complicated. It is usually complicated because _____ always expect us to come up with the project and give them key visual in order for them to start working. So they depend on what we do and they put a lot of pressure on us, 'How long are we going to wait for you? We are getting behind on this.' So there's not really a good relationship because in a way they blame us for their tardiness. It shouldn't be like that. I think they should work another way, not have the obligation to wait on us. They can come up with ideas for that concept, not necessarily me handing them the key visual so they can work. That hasn't been a really good experience. It also has to do that we are two completely different ways of thinking. The people from _____ are much more organizational ' [4718],[4719]
Reference Tags
[4720] Optimism,[4712] Trust,[4713] Risk compensation,[4721] Irrational escalation,[4714] Trust,[4723] Promote autonomy & sense of ownership,[4722] Trust,[4716] Appropriate resources,[4715] Balanced workload pressure,[4717] Risk compensation,[4724] Irreconcilable differences,[4718] Indecisive leadership,[4719] Lack of organizational encouragement

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