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Nestlé

N

Interviewee

159 Art Director

Team Disadvantages

0, 1

Project Outcome

Control

Industry

Confectionery/sweets/gum

Location

Johannesburg

Team Risk Tolerance

High

Team Dynamics

TeamDynamics_FunandProductive

Company

Nestlé


If they go for it's going to be pretty high. [7444]
Yeah. I think they will though. [7445]
Again, it was pretty open. We - Nestle is actually, they're starting to lose a little market share and they don't really advertise a lot to the general public so. We were just tasked with coming up with a whole lot of creative ideas on ice cream. Any ice cream that they had and we - yeah we came out with the 'marshmallow goo' idea which, should hopefully create a bit of a buzz. [7446]
Here. Yeah, I don't think we're meeting his requirements for awhile because they kind of are a smaller section of the Nestle brand because it's just ice cream. So yeah, I don't think that people are paying enough attention to him. But now he's getting that attention so I think he's cool now. [7447],[7449]
Yeah we do but they don't really get involved too much in the creative work. They'll just check with them that it's fine and that they can sell it. [7448]
Reference Tags
[7444] Risk compensation,[7445] Risk compensation,[7446] Risk compensation,[7447] Empathetic disposition,[7449] Trust,[7448] Promote autonomy & sense of ownership

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