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Nestlé

N

Interviewee

162 Art Director

Team Disadvantages

0, 1

Project Outcome

Control

Industry

Confectionery/sweets/gum

Location

Johannesburg

Team Risk Tolerance

Low

Team Dynamics

TeamDynamics_Indecisive,TeamDynamics_Dismissive

Company

Nestlé


t went badly because at five o'clock, the afternoon before the deadline, which was yesterday, and I'm remember this because it was yesterday, I got told by my creative director he didn't like it. He can't give me a reason why he doesn't like it, he just doesn't like it. I know there was other description, because he didn't like the photography that the woman did, and it was a lot of factors that came into play. I had to sit here until one o'clock in the morning fixing it up. [7667],[7668]
Yes. It's always easier to think of the ones that went badly. A project that didn't turn out well? Okay. An ad I did for Gold [inaudible 00:17:27] chocolate, and it's not that it went badly. It went badly because at five o'clock, the afternoon before the deadline, which was yesterday, and I'm remember this because it was yesterday, I got told by my creative director he didn't like it. He can't give me a reason why he doesn't like it, he just doesn't like it. I know there was other description, because he didn't like the photography that the woman did, and it was a lot of factors that came into play. I had to sit here until one o'clock in the morning fixing it up. [7660],[7658],[7652],[7643],[7644],[7659]
This morning was a rush getting it all out, and then finally, when we did get it out, the direction we wanted to take didn't even go. It didn't even go with them to get presented. So, it just didn't come together. I didn't feel good about it, and, yeah, I'm glad it's over. [7669],[7645],[7670],[7661],[7650]
So, it wasn't a giant job. It was just one advertorial that turned into a giant job because of creative director. [7656],[7662]
I told him straight as well, "You piss me off. It's not cool." [7671]
No, it's fine. I told him straight as well, "You piss me off. It's not cool." [7653],[7654]
On the clients side? I don't know. It's been sent to client today. On clients side, a lot, because they told me today, one person will say, "No, I like it." Then it goes down a whole fricken' corridor of people, and if it comes down to one person saying it doesn't like it, so it's a lot of people make decisions. I would say at least 10 make decision. [7672],[7655],[7657]
It's more not risk factor, it's money factor. It's money that plays the factor of not doing something innovative. We have a very innovative design. I'd say about the risk factor was about they don't want to take a risk. [7663],[7646]
I don't know. Well, the idea was never presented, because the creative director changed his mind on the last minute. [7664],[7673],[7665],[7647]
So, now we're going with the boring ideas. [7651]
No. It's not that her quality of the photography is bad, it's just taste. [7648]
No. Nobody in the department liked the picture, but you might look at the picture and say, "oh my God, it's absolutely amazing." A lot of the client service people are like, "Wow, this is so great." It's a taste factor. [7649]
Budget, no budget. Very little budget. [7666]
Reference Tags
[7667] Indecisive leadership,[7668] Planning fallacy,[7660] Dismissive,[7658] Lack of organizational encouragement,[7652] Lack of trust,[7643] Negativity bias,[7644] Peak-end rule,[7659] Unbalanced workload,[7669] Forceful conflict about ideas,[7645] Peak-end rule,[7670] Reactance,[7661] Unbalanced workload,[7650] Yielding conflict about ideas,[7656] Scope creep,[7662] Unbalanced workload,[7671] Irreconcilable differences,[7653] Lack of trust,[7654] Unresolved relationship conflict,[7672] Indecisive leadership,[7655] Indecisive leadership,[7657] Insufficient Feedback,[7663] Lack of resources,[7646] Risk compensation,[7664] Dismissive,[7673] Indecisive leadership,[7665] Lack of organizational encouragement,[7647] Peak-end rule,[7651] Yielding conflict about ideas,[7648] Reactive devaluation,[7649] Premature idea evaluation,[7666] Lack of resources

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I get my inspiration from the fictional world. I’m a social geek. Completely exploit 24/365 catalysts for change whereas high standards in action items. Conveniently whiteboard multifunctional benefits without enabled leadership.
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