Skip to content

Lottery

L

Interviewee

88 Creative

Team Disadvantages

2, 3

Project Outcome

Control

Industry

Financial

Location

Santiago

Team Risk Tolerance

High

Team Dynamics

TeamDynamics_FunandProductive

Company

Lottery


It's something that generates emotion and that is very simple on a common social and psychological level. It makes you smile and it was very fun when we went and recorded the reactions that it generated. We would hide behind plants and everything to see people's reactions; they didn't know what to do. Other's kept the wallet. I won't tell you what it's about because you already know. [4838]
And do you know what? I find that it's a very effective and creative solution to a very important problem that the people from ______ have because when there are very high quantities accumulated, when there are 1,500 million pesos accumulated, they have no problem selling. But when they have 200 million, which is still a lot but not for the people who play, it becomes very hard to get people to play. So inviting them to play and saying, 'It's very hard to find a wallet on the street' and say ' just tempt them with luck. It's like finding a coin in a hole downtown. It's that day where you see that person that you hadn't seen million of years ago; it's your lucky day so make the best of it because you may be on a row and it may run out very quickly. So I think that is very entertaining, getting to people and they believe in that. You believe in that sort of thing, destiny ' not everybody, I am generalizing but you do and you read the horoscopes and you read for a while reading the newspaper horoscope. [4825]
'Do I pick it up or not?' 'I will because I want to know to whom it belongs.' But maybe that's just our vision. Let's go out on the street and see what works. We took photos to present the project and then we said, 'But we need to have evidence.' So we went to take photos and people would say, 'Hey, you dropped your wallet' And people would look at us and we were like, 'We've done it.' The brief was [4839],[4840]
They said okay and they took that risk and were very happy. When we were doing the pilot, the client went over there and see if it worked or not and to see people's reaction. So it was perfect. He was also very motivated with the project. [4842],[4843]
Yes, I think that when we presented it like a solution to the problem they had, they liked it a lot. Right away it was like, 'I like it. It may work. Let's try it.' So they had never seen it before. I have never seen it anywhere else and they liked it. [4841]
Yes, I think that when we presented it like a solution to the problem they had, they liked it a lot. Right away it was like, 'I like it. It may work. Let's try it.' So they had never seen it before. I have never seen it anywhere else and they liked it. They said okay and they took that risk and were very happy. When we were doing the pilot, the client went over there and see if it worked or not and to see people's reaction. So it was perfect. He was also very motivated with the project. They even lent us ' did you see they have security cameras inside the stores because they handle a lot of money, so they lent us the video from the security cameras when we recorded people outside and then we would have the video to be able to ' and we hid in the back and if the people who picked the walled was _______, so we have recordings from that person outside and inside. They gave us permission and everything. [4826],[4827]
In the end it presented a problem ' not a problem, a challenge, which was how to make people play when a big pot is not accumulated. So after thinking about it we said, 'Let's temp them with luck.' Let's tell them, 'Today is your lucky day.' [4844]
In the end it presented a problem ' not a problem, a challenge, which was how to make people play when a big pot is not accumulated. So after thinking about it we said, 'Let's temp them with luck.' Let's tell them, 'Today is your lucky day.' Since we already proved that it is, let's do this. Inside I didn't ___________ what we had, of course but it was like that. They presented a challenge and considering that there wasn't a big budget and that we were not going to make a campaign or a commercial, that we weren't going to cover the city with graphics. It was like, "We need something.' And this came up. [4828]
We could've ' yes. I think we could've had much more. I mean at some point [4829]
Yes, I think they could have invested more money. [4830]
Yes, but like I was telling you that it started as a tiny project but it may have very big repercussions. For example, we could do it in every city of Chile because it's a very global idea. I think that we could still ' [4831]
It was tight. [4832]
Yes, and it was an idea that could be done at any time so they didn't pressure us. We tested it, saw if it worked or not before releasing it because since most of the time the pot isn't big, it can be at any moment. There's not a specific time, except during Christmas when everybody plays but then during the summer it doesn't move a lot, so we could've done it at any moment. [4833]
Good. I was telling you because they are very motivated with the idea and they even went when we recorded the pilot, they were very excited. They risked it with an unconventional idea and something that someone else could've said, 'What for if we can give out flyers and it will have the same effectiveness.' And they saw that they would not have the same effectiveness with flyers and they risked it by doing something different. So good. [4847],[4846],[4848],[4834],[4849],[4835],[4845],[4850]
Very good, too. We had a lot of support. They gave us the time for the project and they gave us a lot of space too. They sort of gave us the space to handle is as we wanted to do it because most of projects depend on a lot of people. [4851]
Very good, too. We had a lot of support. They gave us the time for the project and they gave us a lot of space too. They sort of gave us the space to handle is as we wanted to do it because most of projects depend on a lot of people. You have to present it to your boss, your boss has to present it to the other boss and the other boss has to ' do you know? But in this project they sort of let us move on our own and when everything was sort of put together, then we could say, 'Look, this is what we've done. This is working and'' I don't know, like we presented the idea and they liked it and they let us play from that point on and see how we could improve that. So it was good. They gave us our space and it was very strange to be honest. [4836]
The brief was not - the brief was an order to sell this, it didn't give us any hints on how to get to this idea. It was an idea that came up as a product of creative thinking. [4805]
They were also very motivated by the project and it's a very fun project, honestly. To see the reactions of people in a sort of voyeuristic fashion ' we have the video of a nun who picked up the ' the police picked it up. Things that you couldn't really ' [4852]
No, no, they had an idea of making flyers, so then we turned that into something more creative. [4806]
Normal, normal. [4808],[4807]
At the moment we were thinking about, it was a new client so then we wanted to generate added value and also have them understand a new way of thinking which is that they have a lot of publication which is day after day on whether the pot had been accumulated or not, so then it is a very flat communication. [4809]
So then we were inspired to propose different things to help them, to help them make their brand more fresh and versatile from what it used to be, which was in terms of a client a conservative client that generates a profit. A lot of investment but at the moment when the account came to us they were very low risk and what we were achieving with these briefs, with these ideas with the solution to these briefs was to generate a medium level of resistance to innovative ideas. Their answer was very positive they continued to encourage us to present things that they didn't expect and that met the objectives perfectly. [4812],[4811],[4810]
Their answer was very positive they continued to encourage us to present things that they didn't expect and that met the objectives perfectly. [4820]
It was because of what I was telling you, that inside the agency there was a real desire for the brand to grow and we didn't have the feeling that we won the account and then we would just do what they asked us to do, but that we were going to include them in the creative processes and in experimenting new ways of communication. [4821],[4814],[4813],[4822]
ery good, very good. This idea came up outside the agency, we went some other place to think, we walked a lot on the streets and we went o the sales points to see what was happening and the idea came from something that did happen [4823]
Very good, very good. This idea came up outside the agency, we went some other place to think, we walked a lot on the streets and we went o the sales points to see what was happening and the idea came from something that did happen, which was like a test of throwing a wallet on the floor and seeing what happened next. It was a line of people who all of a sudden when something that was not supposed to happen, happened and it generated an expectation and that is where we decided to show it. [4815]
Good, very motivated and it was almost like one creative more. [4816],[4817]
The same goes for planning, very good teamwork. [4824],[4819],[4818]
I think that creatives and the clients fight a lot because we sort of want to impose the idea and there's a lot of tension. I think accounts has to release that tension and understand how it works, support the creative in terms of the idea and get involved in the project. Very little times do they get involved in the project. And be proactive in general. [4837]
Reference Tags
[4838] Empathetic disposition,[4825] Ikea effect,[4839] Empathetic disposition,[4840] Listening disposition,[4842] Win-win conflict about ideas,[4843] Win-win conflict about relationships,[4841] Optimism,[4826] Risk compensation,[4827] Win-win conflict about ideas,[4844] Creative Confidence,[4828] Win-win conflict about ideas,[4829] Lack of resources,[4830] Lack of resources,[4831] Lack of resources,[4832] Lack of resources,[4833] Balanced workload pressure,[4847] Believes one has a hopeful path,[4846] Believes one has high agency,[4848] Collaborative-Creative Disposition,[4834] Communicating ideas across domains,[4849] Optimism,[4835] Risk compensation,[4845] Trust,[4850] Win-win conflict about relationships,[4851] Trust,[4836] Trust,[4805] Vague goals,[4852] Organizational encouragement,[4806] Win-win conflict about ideas,[4808] Appropriate resources,[4807] Balanced workload pressure,[4809] Appeal to novelty,[4812] Communicating ideas across domains,[4811] Risk compensation,[4810] Win-win conflict about ideas,[4820] Organizational encouragement,[4821] Collaborative-Creative Disposition,[4814] Communicating ideas across domains,[4813] Win-win conflict about ideas,[4822] Win-win conflict about relationships,[4823] Empathetic disposition,[4815] Decisive leadership,[4816] Organizational encouragement,[4817] Organizing effectively,[4824] Collaborative-Creative Disposition,[4819] Organizational encouragement,[4818] Organizing effectively,[4837] Organizational encouragement

related tags

Sign Up and Start Learning

ABOUT ME
MADISON BARNETT
I get my inspiration from the fictional world. I’m a social geek. Completely exploit 24/365 catalysts for change whereas high standards in action items. Conveniently whiteboard multifunctional benefits without enabled leadership.
GET IN TOUCH
Quickly communicate covalent niche markets for maintainable sources. Collaboratively harness resource sucking experiences whereas cost effective meta-services.