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Kellogg’s

K

Interviewee

5 Creative

Team Disadvantages

0, 35

Project Outcome

Control

Industry

Food

Location

London

Team Risk Tolerance

Team Dynamics

TeamDynamics_FunandProductive

Company

Kellogg's


Cornflakes, we worked for [inaudible 00:23:01] and came up with an idea together, and that just worked out really well, everyone really liked it. What I like about it is it's the kind of idea where it's got a nice creative thought. Everyone seems to like it, creative people like it... [584],[583],[566],[567],[565]
I wouldn't say they take many risks [inaudible 00:26:14] any clients that take big risks. That's what I think, that we're saying is kind of well-known stories. Because everyone knows, everyone's familiar with it, and a love story, it's not offensive, it's always - [568]
Cause you may see a human that's good from the creative point of view, but yeah, there's no risk involved in at all. It's basically a big product shot all the way through, and then the bottle of milk as well, there's no...that's why they like it I think. [586],[585],[569]
But that's the trick. When you've got a client and you know they're not gonna take risks, then you gotta give them something which isn't risky but is still creative. [589],[571],[588],[587],[570]
And the timing was gonna really bad but now that it's been been put back they're gonna try and get the thing done for this year. But I think now, definitely now we're gonna do it next year instead because it's too much of a rush, and it'll be done much better if we do it next year. [575],[574]
Yeah, this [inaudible 00:27:40] thing, I think the budget may have been bigger, because now we're talking about more ads and stuff. [573]
Yeah, this [inaudible 00:27:40] thing, I think the budget may have been bigger, because now we're talking about more ads and stuff. And the timing was gonna really bad but now that it's been been put back they're gonna try and get the thing done for this year. But I think now, definitely now we're gonna do it next year instead because it's too much of a rush, and it'll be done much better if we do it next year. [572]
Yeah, I remember it happened ,sort of being a combination of a few ideas like with Freddy or Rob saying, so we could personify it, and I said should be inanimate boxes, inanimate box inanimate bottle of milk, and then I think Rob or someone said, yeah we could also have them as a sort of a romantic relationship. It was totally luck, a kind of a kind of a combination, but it was really nice actually, that worked. Because none of us would have been able to come up with it by ourselves, but together we came up with it, so it's good. [591],[590]
Yeah, I remember it happened, sort of being a combination of a few ideas like with Freddy or Rob saying, so we could personify it, and I said should be inanimate boxes, inanimate box inanimate bottle of milk, and then I think Rob or someone said, yeah we could also have them as a sort of a romantic relationship. It was totally luck, a kind of a kind of a combination, but it was really nice actually, that worked. Because none of us would have been able to come up with it by ourselves, but together we came up with it, so it's good. [576]
I don't know if it is actually, I think it's quite rare. It's just quite nice when you look back on it, that's exactly how it happened. It was just one pitched in a bit, and then you got the end result, so it was really good collaboration. [577]
Yeah, I think that actually finished it off, when [inaudible 00:29:13] when they start writing because they wrote this first script I wasn't there, I was back with Craig. So they write the first and they sort of took over it a bit more, and they sort of took care of the beginnings of it. We had the first scripts, so mainly it all happened there. It was good. [578]
Was okay, yeah. Was good I think. They give meetings with me and they've liked it, so, they liked it from the start, everyone's liked it from the start. It's been a good relationship because it's not risky and it's not offensive at all. [579]
That's just the way it happened really. It was actually cause Craig was off the part at the time, was thinking of it, so I had no one to work with. So I worked with them. And then you sort of become four. But we've done that before anyway, because we like to work with each other. [580]
And idea, I'm free to rob what I've done before. I forgot what it was, it was another team and another idea which got presented. And I think that was a riskier idea actually. It was quite weird. You know like in boxes of cereal where you get little plastic figurines? [581]
We were gonna say the idea was, do you love cornflakes enough to be in the box? So they're gonna make [inaudible 00:31:41] a competition to get you made into a plastic figurine to be in all the boxes. Which was a really nice idea, but it didn't seem like a campaign, and it was a bit weird, so I think cornflakes -- I don't think the public research didn't go down as well. It was a nice idea. [582]
Reference Tags
[584] Believes one has a hopeful path,[583] Believes one has high agency,[566] Communicating ideas across domains,[567] Organizational encouragement,[565] Win-win conflict about ideas,[568] Risk compensation,[586] Anecdotal fallacy,[585] Risk compensation,[569] Risk compensation,[589] Believes one has a hopeful path,[571] Compromising conflict about ideas,[588] Creative Confidence,[587] Empathetic disposition,[570] Empathetic disposition,[575] Planning fallacy,[574] Unbalanced workload pressure,[573] Lack of resources,[572] Believes one has a hopeful path,[591] Collaborative-Creative Disposition,[590] Creative Confidence,[576] Win-win conflict about ideas,[577] Win-win conflict about ideas,[578] Win-win conflict about ideas,[579] Communicating ideas across domains,[580] Trust,[581] Win-win conflict about ideas,[582] Win-win conflict about ideas

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