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Johnson & Johnson

J

Interviewee

137 Generic Creative

Team Advantages

Team Disadvantages

0, 1

Project Outcome

Control

Industry

Health/wellness

Location

Shanghai

Team Risk Tolerance

Medium

Team Dynamics

TeamDynamics_FunandProductive

Company

Johnson & Johnson


That's difficult to do the medicine TV commercial, because they are always functional, not emotional. It's ... [Chinese 00:27:03]. [6653]
It's the big restriction to the creativity. [6654]
But we give them some totally new way, and they never seeing before, so they juggle the for a time, and then accept it. This is a new client switch from a ... [Yura Yura 00:27:41]. [6655]
When the first presentation, they said they never seen this new way before. Maybe they don't like them, but at least, they feel what is creativity is. [6656],[6657]
Reference Tags
[6653] Reactance,[6654] Reactance,[6655] Win-win conflict about ideas,[6656] Appeal to novelty,[6657] Win-win conflict about ideas

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