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Fundación Puente

F

Interviewee

79 Creative

Team Disadvantages

0, 2

Project Outcome

Control

Industry

Pro-bono/non-profit/government

Location

Santiago

Team Risk Tolerance

High

Team Dynamics

TeamDynamics_FunandProductive

Company

Fundación Puente


High [4550]
It is less than the time you usually get in a normal campaign because it is a lot simpler, and also since there is a low budget you can't do something that is very hard to do, in general we try to have simpler ideas in that sense. [4551]
That education in this country is horrible, there are no opportunities, there is inequality and in a way we were inspired by that. We were inspired by trying to contribute in some way with ideas or with things that we believe are important. [4559],[4552]
Very good, excellent. [4553]
In the sense that they are intelligent people who contribute and that criticize when they have to, they are open minded and they listen before they - and this is very important - they listen before they judge an idea. [4560],[4561]
In the sense that they are intelligent people who contribute and that criticize when they have to, they are open minded and they listen before they - and this is very important - they listen before they judge an idea. After they listen they say, 'Oh no, you see' it is like one could discuss at the same level, which is something that does not happen sometimes, sometimes there are clients who are idiots, I mean where you even ask yourself, 'Why is this man the manager? He is an idiot' I mean, but well, they are very smart guys, very critical and they also take risks with ideas. I mean they like creativity in the end, they like creative ideas. [4554],[4555]
Good, good, they are good. [4556]
Okay I believe that planning has the job to contribute with psychological and theory knowledge. There is a problem here, because they should give you a certain direction where you can aim towards, understanding the logic behind the product and its use, I mean what place are people going to give it. It also has to do with understanding the behavior of consumers in that particular case. [4557]
Also I believe that sometimes planning can even give you certain tips from where you can come up with a campaign, for example what could be the most important thing to say in a particular thing. I mean parting from a previous study. [4558]
Reference Tags
[4550] Trust,[4551] Balanced workload pressure,[4559] Empathetic disposition,[4552] Identifiable victim effect,[4553] Trust,[4560] Empathetic disposition,[4561] Listening disposition,[4554] Trust,[4555] Win-win conflict about ideas,[4556] Trust,[4557] Communicating ideas across domains,[4558] Communicating ideas across domains

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MADISON BARNETT
I get my inspiration from the fictional world. I’m a social geek. Completely exploit 24/365 catalysts for change whereas high standards in action items. Conveniently whiteboard multifunctional benefits without enabled leadership.
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