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Ford

F

Interviewee

#N/A

Team Advantages

Team Disadvantages

0, 2

Project Outcome

Control

Industry

Tranportation

Location

Buenos Aires

Team Risk Tolerance

Medium-high

Team Dynamics

TeamDynamics_FunandProductive

Company

Ford


Time ' well, we would've liked to have more money; not that they didn't have any money but we enlarged the campaigned so much, it was just TV, graphics and public space and we added a bunch of new things, so the budget got smaller. Now we would like to have a bit more money but ' [4057]
No. It's tight; we should have more budget because we're like this, so it's an engineering job. [4058]
From working all this time in this business. I don't know about something specific. It came from wanting to do something different. That was my inspiration with a ' [4056]
No, it all went great. I tell you, it didn't flow as well with some parts of the agency. There were some clashes but with the account team, the planner and the client it went well. Sorry. Yes. [4061],[4059],[4060]
There wasn't a lot of risk. The tolerance was good. There wasn't a lot of risk. It was all very controlled. We didn't make them take decisions that were hard to take. It was all very clear. It was easy to do. It was a small event; it wasn't the biggest thing we've done or anything like that but there was little money and we had to resolve it in a determined city. So the tolerance was good; there wasn't a lot of risk, that's why I say it was good. [4206],[4207]
No, they were normal. [4201],[4202]
Like I was telling you, it was simple and the client already trusts the agency a lot. The job was creative, small, within budget and that matters a lot to clients like Ford, to stay within budget. Contrary to the idea that Ford should be the one with the most money and the one with the least problems to enlarge the budget, in this case it was important as well as to have a good image of the car. Since all of that we knew in advance, we just made sure to cover those points and it went well because of that. Through the pipeline. [4203],[4209]
The account person handling this ' it is said internally that that person is doing everything possible to get fired. He is a person who has worked here for 25 years and doesn't feel like doing anything and people say that the best thing that could happen to him is to get fired because he would make a lot of money for his compensation and years in the agency. So he doesn't really show much interest on anything. He never communicated with us on any part of the project. [4216],[4217]
The account person handling this ' it is said internally that that person is doing everything possible to get fired. He is a person who has worked here for 25 years and doesn't feel like doing anything and people say that the best thing that could happen to him is to get fired because he would make a lot of money for his compensation and years in the agency. So he doesn't really show much interest on anything. He never communicated with us on any part of the project. He went on vacation in the middle of it. We had to call the people who were doing the video and the DJ. We had to sort of handle the job of the account department, which was poorly done by this person. The best thing for him and for us would be if they'd kick him out. Having a person who is not interested and doesn't defend and take care of the creative work ' [4204],[4211],[4214]
He doesn't do his job and he doesn't ' I mean, it's not just about our work but about how we appear to the client. [4221]
He doesn't do his job and he doesn't ' I mean, it's not just about our work but about how we appear to the client. We try not to lose sight of the client and to pay attention to that, to respect him and always turn in things on time and well. We are always updating them on any news and suddenly when you have a person that is not a good intermediary between us and the client, you can feel that and the client becomes aware of that. So in this case the relationship was not good and, well, it ended up going well luckily but with a lot of internal fights. But, well, the client doesn't see that in the end. They may not see it in the final product but they see it during the process and that takes away reliability and trust on the rest of the team who do want to do things right. But well, there must be people like this all over the world, the kind that don't like to do their job. He is an older person who has been here for a long time and he doesn't have the same energy that we could have, but it worked out in the end with our sweat and tears. [4205],[4208],[4210],[4212],[4215]
He is an older person who has been here for a long time and he doesn't have the same energy that we could have, but it worked out in the end with our sweat and tears. [4222]
We try not to lose sight of the client and to pay attention to that, to respect him and always turn in things on time and well. We are always updating them on any news and suddenly when you have a person that is not a good intermediary between us and the client, you can feel that and the client becomes aware of that. [4218],[4219],[4220],[4223]
A lot of work. [4213]
It's huge. Yes, the process is very chaotic because this agency is not used to working this way. So the processes are not very well established and you clash a lot. [4053],[4055]
We are really very much in contact with the Marketing Director who, at the same time, has Product Directors. So you meet with the Product Director who also has his assistants and the Marketing Director. So five people are speaking for the client. That also has to be approved by the President but that's their thing. We don't have access to the President and they were tested. The commercials were tested. [4052]
It was good in some parts and in others ' in reality they are going forward with something that is rare for a car, the promos they'll make because it's animated not filmed like they like it. It doesn't show the car a lot either and it's a new car. Let's say the boys have tolerance. [4054]
Reference Tags
[4057] Lack of resources,[4058] Lack of resources,[4056] Appeal to novelty,[4061] Alignment,[4059] Organizing effectively,[4060] Trust,[4206] Compromising conflict about ideas,[4207] Risk compensation,[4201] Appropriate resources,[4202] Balanced workload pressure,[4203] Communicating ideas across domains,[4209] Trust,[4216] Communication issues,[4217] Internal changes/challenges,[4204] Communication issues,[4211] Unbalanced workload pressure,[4214] Unresolved relationship conflict,[4221] Man blaming man,[4205] Communication issues,[4208] Selfish motivation for the project,[4210] Trust,[4212] Unbalanced workload pressure,[4215] Unresolved relationship conflict,[4222] Believes one has high agency,[4218] Indecisive leadership,[4219] Lack of organizational encouragement,[4220] Lack of trust,[4223] Unresolved relationship conflict,[4213] Unbalanced workload pressure,[4053] Indecisive leadership,[4055] Internal changes/challenges,[4052] Communication issues,[4054] Trust

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MADISON BARNETT
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