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Ford

F

Interviewee

141 Art Director

Team Disadvantages

0, 1

Project Outcome

Control

Industry

Transportation

Location

Shanghai

Team Risk Tolerance

Team Dynamics

TeamDynamics_Turnaround

Company

Ford


The brief is a little bit boring. I heard that they used the identical brief for three years, Ford. [6765],[6766]
Budget, normal. I think it's normal for car. [6761]
Time, yeah, I think it's okay, time is okay. [6762]
I don't know, I guess we are still in the process. I think to me it's just like ... break the rules for convention of car ads, 'cause most car ads in China are boring, so we wanna create something different from others [6763]
I don't know, I guess we are still in the process. I think to me it's just like ... break the rules for convention of car ads, 'cause most car ads in China are boring, so we wanna create something different from others. [6767]
I've heard it's not bad ... The team is serving the clients for many years. I think they're getting along quite well. [6764]
One is the same brief because it's the same car with the same position so it's just the same brief. They need just new ads for it. The other one is slightly different, yeah. [6561]
Some book that I just bought. One of the ideas, I just travel back from [Berley 00:28:49] and I bought a book there talking about a taxi driver who do 10 years of shooting, on a taxi. So I bought that book and we come up with one of the ideas of driving the car while shooting, taking pictures, and that's one idea. And the other thing is about the game what we usually play when we were kids. [6562]
For this client it's just usually we present the ideas and if they like it, we just put them to research. If they don't like it usually they will talk about their concerns and some of them, they just don't think it's what they want. Then we go for the 2nd round to fix something and come up with new ideas, it's just like that. [6563],[6560]
Reference Tags
[6765] Conservatism,[6766] Status quo bias,[6761] Appropriate resources,[6762] Balanced workload pressure,[6763] Pro-innovation bias,[6767] Believes one has a hopeful path,[6764] Trust,[6561] Finding Existing Ideas,[6562] Creative Confidence,[6563] Methodologically creative,[6560] Win-win conflict about ideas

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