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Chile Sonrie

C

Interviewee

78 Creative Director

Team Disadvantages

0, 2

Project Outcome

Control

Industry

Pro-bono/non-profit/government

Location

Santiago

Team Risk Tolerance

Medium

Team Dynamics

TeamDynamics_FunandProductive

Company

Chile Sonrie


Chile Sonrie is a campaign that started in the previous administration with Luisa Duran as the first lady and which had to do with the issue of teeth. There are a lot of women who by not having their teeth face a series of limitations in the workplace, intimacy, with their families, and it was a project were they sponsored that ' I mean the person would pay for one part and the government would pay the other. Now that projects is reborn for men and women, not just women, where there's the private sector, the government and the people and everyone is investing in giving back dignity to people who have no teeth and do have a social _____ and a series of limitations. It was very impressive because from a deficiency we did the analogy with impaired people. Finally someone who has no teeth is impaired and when I was talking about what stimulates me, campaigns like this stimulate me a lot. I am working on that project called Chile Sonrie. [4433]
The good thing about the process is that the final project is so powerful that everybody is giving their best with enormous generosity in order to do something very good, of great impact, ad even when we are speaking of low-income people we are not going to do something of lesser quality. [4437],[4436]
if there's something with what I haven't been comfortable and has caused me distress during the process is the time. We have to present, we have to ' and it's always ready but I think for the magnitude of the campaign we are working with very tight deadlines. [4438]
In that I feel we are having very little ' it's also because it's something where the government is involved and there's a lot of people and a huge machinery involved where you have to meet certain goals. That I pressuring us to solve some execution issues that should've taken more time. It's also during vacation period where you don't have complete teams and ' if there's something with what I haven't been comfortable and has caused me distress during the process is the time. We have to present, we have to ' and it's always ready but I think for the magnitude of the campaign we are working with very tight deadlines. [4434],[4435]
t's pretty healthy in that sense. I think that we give a lot to the client and he believes in us and that, luckily, makes _______ that we have. [4439]
It had to be put together in a collaboration. But it was very clear. Chile Sonrie has two targets in that sense; one is to make it clear that there is a serious brand that worries about this, which is directed to having more sponsors. The other one is the topic of the country, that it is a social project, a project for low-income people. They have to pay very little and it's a very nice project. [4379]
And that was the point where the strategy and the campaign emerged. The commercial had a person that is looking for ' we took it to the world of storytelling and magic. It's a person who is literally looking for his smile. He may look under the glass, you know? Since the lost it ' it was metaphorically hard. We could've been very literal, 'There are people who will give you your dentures.' And this is more emotional, so if you lost it there's someone who can help you fix your teeth. [4386]
No, the ordinary. The budget was normal ' [4380]
Time as well. [4381]
In the sense that he feels supported by us. Since it's a non-traditional brand, he had to learn how to work with an agency. So he depends a lot on us and he trusts us a lot. And he is dentist, the director. [4382],[4383]
Very good, too. Normal good. [4387]
Like I was telling you about La Tercera that for me it was the best relationship in the world. [4384]
Good as well. [4385]
Reference Tags
[4433] Identifiable victim effect,[4437] Believes one has a hopeful path,[4436] Believes one has high agency,[4438] Unbalanced workload pressure,[4434] Indecisive leadership,[4435] Unbalanced workload pressure,[4439] Trust,[4379] Identifiable victim effect,[4386] Empathetic disposition,[4380] Appropriate resources,[4381] Balanced workload pressure,[4382] Communicating ideas across domains,[4383] Trust,[4387] Trust,[4384] Trust,[4385] Trust

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MADISON BARNETT
I get my inspiration from the fictional world. I’m a social geek. Completely exploit 24/365 catalysts for change whereas high standards in action items. Conveniently whiteboard multifunctional benefits without enabled leadership.
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