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Cognitive Bias Type:Not Enough Meaning
Pro-innovation bias
S
Shell
Team Advantage:
0
,
1
Interviewee:
7 Creative Director
Industry: Transportation
Location: London
Company: Shell
J
Jetblue
Team Advantage:
0
,
0
Interviewee:
9 Art Director
Industry: Transportation
Location: New York
Company: Jetblue
N
Nike
Team Advantage:
0
,
1
Interviewee:
20 Creative Director
Industry: Sport
Location: New York
Company: Nike
F
Ford
Team Advantage:
3
,
3.5
Interviewee:
25 Designer
Industry: Transportation
Location: Chicago
Company: Ford
E
Eli Lilly
Team Advantage:
3
,
4
Interviewee:
25 Designer
Industry: Medical
Location: Chicago
Company: Eli Lilly
A
Automotive (large company)
Team Advantage:
1
,
4
Interviewee:
31 Designer
Industry: Transportation
Location: Chicago
Company: Automotive (large company)
S
Siemens
Team Advantage:
2
,
2
Interviewee:
30 Researcher, Designer
Industry: Mobile/internet/Communication
Location: Chicago
Company: Siemens
O
Osteoporosis drug
Team Advantage:
1
,
2
Interviewee:
32 Designer
Industry: Medical
Location: Chicago
Company: Osteoporosis drug
F
Food company (packaging)
Team Advantage:
0
,
1
Interviewee:
31 Designer
Industry: Food
Location: Chicago
Company: Food company (packaging)
M
Mcdonald's
Team Advantage:
0
,
Collaborative
Interviewee:
43 Engineer
Industry: Food
Location: Chicago
Company: Mcdonald's
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