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Cognitive Bias Type:Not Enough Meaning
Premature idea evaluation
T
Trident
Team Advantage:
0
,
2
Interviewee:
2 Art Director
Industry: Confectionery/sweets/gum
Location: London
Company: Trident
F
First Direct
Team Advantage:
0
,
2
Interviewee:
3 Creative
Industry: Financial
Location: London
Company: First Direct
K
Kellogg's
Team Advantage:
Artistic
,
Extrinsic
Interviewee:
5 Creative
Industry: Food
Location: London
Company: Kellogg's
H
HSBC
Team Advantage:
0
,
2
Interviewee:
5 Creative
Industry: Financial
Location: London
Company: HSBC
D
DTC
Team Advantage:
0
,
2
Interviewee:
13 Creative
Industry: Luxury
Location: New York
Company: DTC
A
Altea Therapeutics
Team Advantage:
0
,
3
Interviewee:
27 Practice Person; Designer
Industry: Medical
Location: Chicago
Company: Altea Therapeutics
G
GPS (large company)
Team Advantage:
4
,
4
Interviewee:
28 Designer
Industry: Financial
Location: Chicago
Company: GPS (large company)
N
Needle-less injector/Red jet
Team Advantage:
0
,
3
Interviewee:
27 Practice Person; Designer
Industry: Medical
Location: Chicago
Company: Needle-less injector/Red jet
A
Automotive (large company)
Team Advantage:
1
,
4
Interviewee:
31 Designer
Industry: Transportation
Location: Chicago
Company: Automotive (large company)
O
Osteoporosis drug
Team Advantage:
1
,
2
Interviewee:
32 Designer
Industry: Medical
Location: Chicago
Company: Osteoporosis drug
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