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Cognitive Bias Type:Too Much Information
Ostrich effect
F
Ford
Team Advantage:
3
,
3.5
Interviewee:
25 Designer
Industry: Transportation
Location: Chicago
Company: Ford
B
Bank (large company)
Team Advantage:
1
,
2
Interviewee:
28 Designer
Industry: Mobile/internet/Communication
Location: Chicago
Company: Bank (large company)
N
Needle-less injector/Red jet
Team Advantage:
0
,
3
Interviewee:
27 Practice Person; Designer
Industry: Medical
Location: Chicago
Company: Needle-less injector/Red jet
O
Osteoporosis drug
Team Advantage:
1
,
2
Interviewee:
32 Designer
Industry: Medical
Location: Chicago
Company: Osteoporosis drug
F
Food company (packaging)
Team Advantage:
0
,
1
Interviewee:
31 Designer
Industry: Food
Location: Chicago
Company: Food company (packaging)
U
Unilever
Team Advantage:
4
,
4
Interviewee:
44 Generic Creative
Industry: Beauty
Location: Chicago
Company: Unilever
N
Nestlé
Team Advantage:
0
,
2
Interviewee:
48 Creative Director
Industry: Confectionery/sweets/gum
Location: Chicago
Company: Nestlé
K
Kraft
Team Advantage:
0
,
4
Interviewee:
51 Generic Creative
Industry: Food
Location: Chicago
Company: Kraft
F
Fernet
Team Advantage:
0
,
2
Interviewee:
60 Generic Creative
Industry: Alcohol
Location: Buenos Aires
Company: Fernet
N
Nestlé
Team Advantage:
0
,
Collaborative
Interviewee:
97 Generic Creative
Industry: Confectionery/sweets/gum
Location: Sydney
Company: Nestlé
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MADISON BARNETT
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