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Cognitive Bias Type:Need To Act Fast
Ikea effect
A
A1 Grand Prix
Team Advantage:
0
,
2
Interviewee:
1 Creative
Industry: Sport
Location: London
Company: A1 Grand Prix
K
Kellogg's
Team Advantage:
0
,
3
Interviewee:
2 Art Director
Industry: Food
Location: London
Company: Kellogg's
P
Pfizer
Team Advantage:
0
,
2
Interviewee:
3 Creative
Industry: Health/wellness
Location: London
Company: Pfizer
F
First Direct
Team Advantage:
0
,
2
Interviewee:
3 Creative
Industry: Financial
Location: London
Company: First Direct
J
Jetblue
Team Advantage:
0
,
0
Interviewee:
9 Art Director
Industry: Transportation
Location: New York
Company: Jetblue
J
Jetblue
Team Advantage:
2
,
2
Interviewee:
11 Creative
Industry: Transportation
Location: New York
Company: Jetblue
A
Ad Council
Team Advantage:
0
,
2
Interviewee:
12 Art Director
Industry: Pro-bono/non-profit/government
Location: New York
Company: Ad Council
Q
Quest
Team Advantage:
0
,
2
Interviewee:
13 Creative
Industry: Mobile/internet/Communication
Location: New York
Company: Quest
B
British Rail
Team Advantage:
0
,
2
Interviewee:
8 Creative Director
Industry: Transportation
Location: London
Company: British Rail
F
Ford
Team Advantage:
0
,
7+
Interviewee:
9 Art Director
Industry: Transportation
Location: New York
Company: Ford
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