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Cognitive Bias Type:Not Enough Meaning
Halo effect
S
Smirnoff
Team Advantage:
0
,
2
Interviewee:
11 Creative
Industry: Alcohol
Location: New York
Company: Smirnoff
D
DTC
Team Advantage:
0
,
2
Interviewee:
13 Creative
Industry: Luxury
Location: New York
Company: DTC
F
Ford
Team Advantage:
3
,
3.5
Interviewee:
25 Designer
Industry: Transportation
Location: Chicago
Company: Ford
H
Healthcare (large company)
Team Advantage:
1
,
1
Interviewee:
32 Designer
Industry: Medical
Location: Chicago
Company: Healthcare (large company)
C
Chrystler
Team Advantage:
0
,
2
Interviewee:
39 Researcher
Industry: Transportation
Location: Chicago
Company: Chrystler
L
Listerine
Team Advantage:
0
,
3
Interviewee:
106 Generic Creative
Industry: Health/wellness
Location: Sydney
Company: Listerine
S
Soft drinks (large company)
Team Advantage:
0
,
1
Interviewee:
107 Generic Creative
Industry: Beverage
Location: Sydney
Company: Soft drinks (large company)
N
Nestlé
Team Advantage:
0
,
3
Interviewee:
160 Creative
Industry: Confectionery/sweets/gum
Location: Johannesburg
Company: Nestlé
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