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Cognitive Bias Type:Not Enough Meaning
Group attribution error
K
Kellogg's
Team Advantage:
0
,
3
Interviewee:
2 Art Director
Industry: Food
Location: London
Company: Kellogg's
N
Nestlé
Team Advantage:
0
,
2
Interviewee:
48 Creative Director
Industry: Confectionery/sweets/gum
Location: Chicago
Company: Nestlé
U
Unilever
Team Advantage:
4
,
4
Interviewee:
44 Generic Creative
Industry: Beauty
Location: Chicago
Company: Unilever
A
Anti-smoking/health
Team Advantage:
0
,
2
Interviewee:
114 Art director
Industry: Health/wellness
Location: Singapore
Company: Anti-smoking/health
F
Ford/Mazda
Team Advantage:
0
,
7+
Interviewee:
120 Engineer
Industry: Transportation
Location: Shanghai
Company: Ford/Mazda
K
KFC
Team Advantage:
0
,
3
Interviewee:
116 Generic Creative
Industry: Food
Location: Singapore
Company: KFC
B
Bertlesman
Team Advantage:
3
,
4
Interviewee:
149 Engineer, Project Leader
Industry: Media
Location: Shanghai
Company: Bertlesman
F
Fluke (large company)
Team Advantage:
0
,
2
Interviewee:
152 Designer, Researcher
Industry: Building/construction
Location: Shanghai
Company: Fluke (large company)
F
Futai
Team Advantage:
0
,
1
Interviewee:
153 Designer
Industry: Home goods
Location: Shanghai
Company: Futai
N
Nokia
Team Advantage:
0
,
2
Interviewee:
161 Generic Creative
Industry: Mobile/internet/Communication
Location: Johannesburg
Company: Nokia
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