Great example – Productive innovation norms – Catalysts And Killjoys

A

Team Advantage:0, 2

Interviewee:

12 Art Director

S

Team Advantage:0, Artistic

Interviewee:

16 Art Director

R

Team Advantage:0, 4

Interviewee:

16 Art Director

A

Altea Therapeutics

Team Advantage:0, 3

Interviewee:

27 Practice Person; Designer

B

Bank (large company)

Team Advantage:0, 4

Interviewee:

28 Designer

O

Odin (glucose monitoring device)

Team Advantage:0, 2

Interviewee:

41 Practice Person

P

Team Advantage:0, 2

Interviewee:

41 Practice Person

P

Team Advantage:0, 2.5

Interviewee:

43 Practice Person

C

Team Advantage:0, 1

Interviewee:

47 Creative

U

Team Advantage:4, 4

Interviewee:

44 Generic Creative