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Appeal to novelty
F
Ford
Team Advantage:
0
,
7+
Interviewee:
9 Art Director
Industry: Transportation
Location: New York
Company: Ford
N
Nike
Team Advantage:
0
,
1
Interviewee:
20 Creative Director
Industry: Sport
Location: New York
Company: Nike
C
Cadbury
Team Advantage:
5
,
8
Interviewee:
16 Art Director
Industry: Confectionery/sweets/gum
Location: New York
Company: Cadbury
O
Odin (glucose monitoring device)
Team Advantage:
0
,
2
Interviewee:
41 Practice Person
Industry: Medical
Location: Chicago
Company: Odin (glucose monitoring device)
P
PNC
Team Advantage:
0
,
2
Interviewee:
41 Practice Person
Industry: Financial
Location: Chicago
Company: PNC
U
Unilever
Team Advantage:
4
,
4
Interviewee:
44 Generic Creative
Industry: Beauty
Location: Chicago
Company: Unilever
K
Kraft
Team Advantage:
0
,
2.5
Interviewee:
53 Art Director; Creative
Industry: Food
Location: Chicago
Company: Kraft
F
Ford
Team Advantage:
0
,
2
Interviewee:
#N/A
Industry: Tranportation
Location: Buenos Aires
Company: Ford
Y
YPF petrolera
Team Advantage:
0
,
2
Interviewee:
58 Generic Creative
Industry: Transportation
Location: Buenos Aires
Company: YPF petrolera
L
La Tercera
Team Advantage:
0
,
2
Interviewee:
76 Creative director; Art Director
Industry: Media/Entertainment
Location: Santiago
Company: La Tercera
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