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Cognitive Bias Type:Too Much Information
Anchoring
F
First Direct
Team Advantage:
0
,
2
Interviewee:
3 Creative
Industry: Financial
Location: London
Company: First Direct
B
British Rail
Team Advantage:
0
,
2
Interviewee:
8 Creative Director
Industry: Transportation
Location: London
Company: British Rail
U
Unilever
Team Advantage:
0
,
A lot
Interviewee:
17 Creative
Industry: Beauty
Location: New York
Company: Unilever
E
Eli Lilly
Team Advantage:
3
,
4
Interviewee:
25 Designer
Industry: Medical
Location: Chicago
Company: Eli Lilly
G
GPS (large company)
Team Advantage:
4
,
4
Interviewee:
28 Designer
Industry: Financial
Location: Chicago
Company: GPS (large company)
N
Needle-less injector/Red jet
Team Advantage:
0
,
3
Interviewee:
27 Practice Person; Designer
Industry: Medical
Location: Chicago
Company: Needle-less injector/Red jet
A
Automotive (large company)
Team Advantage:
1
,
4
Interviewee:
31 Designer
Industry: Transportation
Location: Chicago
Company: Automotive (large company)
H
Healthcare (large company)
Team Advantage:
1
,
1
Interviewee:
32 Designer
Industry: Medical
Location: Chicago
Company: Healthcare (large company)
O
Osteoporosis drug
Team Advantage:
1
,
2
Interviewee:
32 Designer
Industry: Medical
Location: Chicago
Company: Osteoporosis drug
O
Odin (glucose monitoring device)
Team Advantage:
0
,
2
Interviewee:
41 Practice Person
Industry: Medical
Location: Chicago
Company: Odin (glucose monitoring device)
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MADISON BARNETT
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