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Sunk cost fallacy
K
Knorr
Team Advantage:
0
,
2
Interviewee:
1 Creative
Industry: Food
Location: London
Company: Knorr
B
Bank (large company)
Team Advantage:
1
,
2
Interviewee:
28 Designer
Industry: Mobile/internet/Communication
Location: Chicago
Company: Bank (large company)
N
Needle-less injector/Red jet
Team Advantage:
0
,
3
Interviewee:
27 Practice Person; Designer
Industry: Medical
Location: Chicago
Company: Needle-less injector/Red jet
P
PCCW internet provider
Team Advantage:
0
,
2
Interviewee:
142 Art Director
Industry: Mobile/internet/Communication
Location: Shanghai
Company: PCCW internet provider
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