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Sunk cost fallacy
K
Knorr
Team Advantage:0, 2

Interviewee:

1 Creative
  • Industry: Food
  • Location: London
  • Company: Knorr
B
Bank (large company)
Team Advantage:1, 2

Interviewee:

28 Designer
  • Industry: Mobile/internet/Communication
  • Location: Chicago
  • Company: Bank (large company)
N
Needle-less injector/Red jet
Team Advantage:0, 3

Interviewee:

27 Practice Person; Designer
  • Industry: Medical
  • Location: Chicago
  • Company: Needle-less injector/Red jet
P
PCCW internet provider
Team Advantage:0, 2

Interviewee:

142 Art Director
  • Industry: Mobile/internet/Communication
  • Location: Shanghai
  • Company: PCCW internet provider

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