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Self-relevance effect
S
Shell
Team Advantage:
0
,
1
Interviewee:
7 Creative Director
Industry: Transportation
Location: London
Company: Shell
C
Cadbury
Team Advantage:
5
,
8
Interviewee:
16 Art Director
Industry: Confectionery/sweets/gum
Location: New York
Company: Cadbury
R
Rolex
Team Advantage:
0
,
4
Interviewee:
16 Art Director
Industry: Luxury
Location: New York
Company: Rolex
A
Automotive (large company)
Team Advantage:
1
,
4
Interviewee:
31 Designer
Industry: Transportation
Location: Chicago
Company: Automotive (large company)
Y
YPF petrolera
Team Advantage:
0
,
2
Interviewee:
58 Generic Creative
Industry: Transportation
Location: Buenos Aires
Company: YPF petrolera
F
Fernet
Team Advantage:
0
,
2
Interviewee:
60 Generic Creative
Industry: Alcohol
Location: Buenos Aires
Company: Fernet
A
Asociación Deportes Olímpicos (AOD)
Team Advantage:
2
,
6
Interviewee:
78 Creative Director
Industry: Sport
Location: Santiago
Company: Asociación Deportes Olímpicos (AOD)
T
TCL
Team Advantage:
5
,
7+
Interviewee:
145 Researcher
Industry: Home electronics/cameras/TV/copiers
Location: Shanghai
Company: TCL
B
Bayer
Team Advantage:
0
,
1
Interviewee:
158 Creative
Industry: Health/wellness
Location: Johannesburg
Company: Bayer
N
Nestlé
Team Advantage:
0
,
3.5
Interviewee:
204 Creative
Industry: Confectionery/sweets/gum
Location: Moscow
Company: Nestlé
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MADISON BARNETT
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