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Pessimism bias
F
First Direct
Team Advantage:
0
,
2
Interviewee:
3 Creative
Industry: Financial
Location: London
Company: First Direct
K
Kingfisher
Team Advantage:
0
,
3
Interviewee:
2 Art Director
Industry: Alcohol
Location: London
Company: Kingfisher
T
Trident
Team Advantage:
0
,
2
Interviewee:
2 Art Director
Industry: Confectionery/sweets/gum
Location: London
Company: Trident
S
Smirnoff
Team Advantage:
0
,
2
Interviewee:
3 Creative
Industry: Alcohol
Location: London
Company: Smirnoff
S
Shell
Team Advantage:
0
,
1
Interviewee:
3 Creative
Industry: Transportation
Location: London
Company: Shell
B
British Rail
Team Advantage:
0
,
2
Interviewee:
8 Creative Director
Industry: Transportation
Location: London
Company: British Rail
S
Shell
Team Advantage:
0
,
3.5
Interviewee:
8 Creative Director
Industry: Transportation
Location: London
Company: Shell
U
Unilever
Team Advantage:
0
,
A lot
Interviewee:
17 Creative
Industry: Beauty
Location: New York
Company: Unilever
O
Odin (glucose monitoring device)
Team Advantage:
0
,
2
Interviewee:
41 Practice Person
Industry: Medical
Location: Chicago
Company: Odin (glucose monitoring device)
A
American Red Cross
Team Advantage:
0
,
7+
Interviewee:
42 Engineer
Industry: Medical
Location: Chicago
Company: American Red Cross
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