Peak-end rule – Catalysts And Killjoys

T

Team Advantage:0, 2

Interviewee:

2 Art Director

F

Team Advantage:0, 7+

Interviewee:

9 Art Director

R

Team Advantage:0, 4

Interviewee:

16 Art Director

U

Team Advantage:2, 7+

Interviewee:

17 Creative

O

Osteoporosis drug

Team Advantage:1, 2

Interviewee:

32 Designer

M

Mouthwash (large company

Team Advantage:2, 2

Interviewee:

37 Designer

F

Team Advantage:0, 2

Interviewee:

79 Creative

N

Team Advantage:2, 4

Interviewee:

54 Creative

N

Team Advantage:0, 2

Interviewee:

54 Creative

T

Team Advantage:0, 2

Interviewee:

58 Generic Creative