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Law of the instrument
S
Smirnoff
Team Advantage:
0
,
2
Interviewee:
3 Creative
Industry: Alcohol
Location: London
Company: Smirnoff
N
Needle-less injector/Red jet
Team Advantage:
0
,
3
Interviewee:
27 Practice Person; Designer
Industry: Medical
Location: Chicago
Company: Needle-less injector/Red jet
S
Stereo headphone (large company)
Team Advantage:
1
,
1.5
Interviewee:
31 Designer
Industry: Home electronics/cameras/TV/copiers
Location: Chicago
Company: Stereo headphone (large company)
H
Healthcare (large company)
Team Advantage:
1
,
1
Interviewee:
32 Designer
Industry: Medical
Location: Chicago
Company: Healthcare (large company)
R
Remington
Team Advantage:
0
,
3
Interviewee:
39 Researcher
Industry: Beauty
Location: Chicago
Company: Remington
O
Odin (glucose monitoring device)
Team Advantage:
0
,
2
Interviewee:
41 Practice Person
Industry: Medical
Location: Chicago
Company: Odin (glucose monitoring device)
B
Blockbuster
Team Advantage:
0
,
3
Interviewee:
48 Creative Director
Industry: Media/Entertainment
Location: Chicago
Company: Blockbuster
N
Nestlé
Team Advantage:
0
,
A lot
Interviewee:
48 Creative Director
Industry: Confectionery/sweets/gum
Location: Chicago
Company: Nestlé
N
Nestlé
Team Advantage:
0
,
2
Interviewee:
48 Creative Director
Industry: Confectionery/sweets/gum
Location: Chicago
Company: Nestlé
K
Kraft
Team Advantage:
3
,
A lot
Interviewee:
51 Generic Creative
Industry: Food
Location: Chicago
Company: Kraft
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