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Confirmation bias
K
Knorr
Team Advantage:
0
,
2
Interviewee:
1 Creative
Industry: Food
Location: London
Company: Knorr
U
Unilever
Team Advantage:
0
,
A lot
Interviewee:
17 Creative
Industry: Beauty
Location: New York
Company: Unilever
S
Smirnoff
Team Advantage:
0
,
Artistic
Interviewee:
16 Art Director
Industry: Alcohol
Location: New York
Company: Smirnoff
F
Ford
Team Advantage:
3
,
3.5
Interviewee:
25 Designer
Industry: Transportation
Location: Chicago
Company: Ford
A
Automotive (large company)
Team Advantage:
1
,
4
Interviewee:
31 Designer
Industry: Transportation
Location: Chicago
Company: Automotive (large company)
H
Healthcare (large company)
Team Advantage:
0
,
3
Interviewee:
30 Researcher, Designer
Industry: Medical
Location: Chicago
Company: Healthcare (large company)
O
Osteoporosis drug
Team Advantage:
1
,
2
Interviewee:
32 Designer
Industry: Medical
Location: Chicago
Company: Osteoporosis drug
K
Kraft
Team Advantage:
0
,
2
Interviewee:
47 Creative
Industry: Food
Location: Chicago
Company: Kraft
N
Nestlé
Team Advantage:
0
,
1
Interviewee:
47 Creative
Industry: Confectionery/sweets/gum
Location: Chicago
Company: Nestlé
K
Kraft
Team Advantage:
3
,
A lot
Interviewee:
51 Generic Creative
Industry: Food
Location: Chicago
Company: Kraft
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